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The segment I'm describing using this avatar and his story are the environmental enthusiasts and advocates.

Carson Whittier is a 32-year-old who lives in Asheville, North Carolina. He graduated from the University of North Carolina - Asheville in 2010 with a major in Environmental Studies and a minor in Sustainability. He currently works for Engineering Consulting Services, Ltd. as an Environmental Staff Project Manager but he previously worked for the City of Asheville as an Associate Sustainability staff. He's been married for 5 years to Paige Daley Whittier, has one 2-year-old child named Elly, and they live in a two-story, 2000 square-foot house in the community of Shiloh, just outside of the city. His home has solar panels installed on the roof and he composts his leftovers for the raised-bed vegetable gardens he has in his backyard. He drives a 2014 Toyota 4-Runner which has been lifted and modded with larger tires and better suspension for his frequent off-roading adventures. His main hobbies include fly-fishing the streams and rivers throughout Asheville, hiking around western North Carolina, and visiting craft breweries and hole-in-the-wall eateries. His dream is to one day hike the entire Appalachian Trail with his friends from UNC - Asheville and to vlog the trip with his GoPro Hero 5. He enjoys reading the NY Times every day while he drinks his coffee - he special delivers his newspapers because he needs to read physical copies (his eyes are sensitive to blue light). Speaking of reading, one of his short term goals is to read one book every two to three weeks for the rest of 2020 because he enjoys the escape and it allows him to de-stress. Carson doesn't watch cable TV; instead, he uses Roku to watch all of his favorite TV shows and movies through Netflix, Hulu, etc. He volunteers quarterly with his firm at the local Habitat for Humanity and enjoys handyman activities such as these. In fact, when anything gets broken around the house he usually ends up fixing it himself to save money and to expand his knowledge about the subject. When he asks how other people describe him, they say he is outgoing, resourceful, and sustainable. They also say he acts about 10-20 years older than he actually is and commend him on his maturity. Last but not least, if you ever run into Carson you'll notice that he always carries around his 32-oz Nalgene water bottle because he hates using plastic water bottles (they're wasteful!).

Reflection

I have some aspects in common with Carson but I don't think this is a coincidence. In general, we enjoy the same kinds of activities and I can see myself as a younger version of this person in some ways. When I came up with my product I didn't think about the customer base at all, but now that I reflect on that, I realize that I probably embody some qualities/characteristics of the people in each segment of my product's market.